Inspirations is a leading PR & Event Management company, set up in 1999, by Roop & his wife Usha. In the past 12 years, the company has organised over 500 press conferences, not only in Pune, but all over India, and even 2 events in Dubai.

A Mech. Engineer, after working for 10 years at TELCO (Tata Engineering & Locomotive Company, now renamed as Tata Motors, India’s largest truck & car manufacturer), and simultaneously writing for Indian Express, Maharashtra Herald, Money Opportunities, Shree Profit, Indian Post and Independent, Roop joined Business India (BI) as a correspondent in 1989. He rose to become Principal Correspondent and after a 10 year stint, joined Business Today as Asst. Editor in January 2000.

He has also written a biography on the late H.K. Firodia, who was the founder of the 5 billion rupee Firodia Empire. One of his companies, Force Motors, assembles and supplies engines to Mercedes Benz, for their cars, not only in India, but also worldwide.  

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